Engaging newsletters

01 — Project details

Nichetto Studio, a multidisciplinary design studio known for its refined aesthetic and international collaborations, needed a way to connect regularly with its global audience. I was brought on to write newsletters that would not only inform but inspire — showcasing new products, studio updates, and creative insights in a voice true to the brand.

02 — Creative process

I developed a content strategy rooted in storytelling, aligning each newsletter with the studio’s design philosophy. Working closely with the team, I crafted copy that balanced clarity and emotion, complemented by a visually-driven layout. Every edition was built to feel curated, conversational, and reflective of the studio’s values.

03 — Results

The newsletters saw a 28% increase in open rates and strong subscriber engagement, with direct replies from readers and praise for the tone and storytelling. More than just updates, they became a key channel for deepening brand connection and showcasing Nichetto Studio’s evolving creative journey.