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First Gentrification, Manifesto Vol. 12
About
The installation, First Gentrification shown at Ossington Tire in Toronto for annual show Manifesto Festival by artist Justin de Lima.

The Portuguese Hall is a staple of any Portuguese immigrant enclave and Clube Lusitania was no different. A popular place for Portuguese-Canadians to celebrate baptisms, weddings and the survival of volcanic eruptions, Clube Lusitania was also where the artist’s parents were married. Although Justin de Lima had never been, the hall’s change to a condo on the trendy Ossington strip inspired a bad habit of romanticizing his family’s immigrant experience. As much as he enjoys complaining about a Little Portugal that is very different from his parent’s, he also can’t help but feel responsible for the annoyingly trendy bars and restaurants and expensive living. After all, he is a “young creative” who, although cannot afford a condo, has the privilege to frequent the tropical-themed cafes and curated vintage shops. First Gentrification is not only the artist’s taking responsibility for gentrification, the installation is also an exercise in getting to know the changing community by having the narratives of the gentrifiers and the senhoras on the stoops compete (and prosper) in one space.