Thoughtful press releases
01 — Project details
I was tasked with writing press releases for design collaborations and product launches involving prestigious brands like Ginori 1735, Cartier, and Steinway & Sons. These projects required clear, elevated storytelling that would resonate with both design press and luxury audiences, while honoring each brand’s heritage and voice.
02 — Creative process
Working closely with the client’s marketing and PR teams, as well as creative directors and product designers, I translated complex creative concepts into compelling, media-ready narratives. My process balanced journalistic clarity with brand storytelling — ensuring each release felt both newsworthy and on-brand.
Collaboration was key to capturing the nuances behind each piece or partnership.
03 — Results
The press releases contributed to strong media coverage across design and lifestyle publications, helping to amplify launch visibility and strengthen brand perception. Editors frequently praised the clarity and tone of the messaging, and the alignment across creative, marketing, and PR ensured a seamless brand experience from press desk to publication.